STEP 1: Check out the Branding Power Point attached below. We will start this is class as lecture. STEP 2: Your assignment is to read the PDF article attached below- Using Storytelling to Strengthen your Brand- keeping in mind your "Brand" is who you are and the skills you have/what you have to offer is desirable for colleges and businesses. Think about how your brand is unique and why they should select you! STEP 3: After you have finished the reading think about a specific college/university/school or job you are applying to. Then complete the following: Type in a Word Document/Google Doc you can have access to for the next few classes. Part 1: Identify your Audience: Write down specific details about what the program/school/position requires. Really search their websites and find descriptors/adjectives/qualities they identify that makes their organization special and what they are looking for in their applicants. Check out the screen shot examples below. Part 2: Identify your story which will illustrate you are a good fit for that program/meets the specific needs you listed in the first question. Write this story out in full. It does not need to be a final draft, but it does need to be more than an outline. IF YOU ALREADY HAVE AN ESSAY STARTED USE IT! BUT BE SURE TO INCLUDE DETAILS/EDIT IT TO ADDRESS WHAT YOU FOUND OUT ABOUT YOUR AUDIENCE. If you haven't yet started an essay, some ideas are:
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AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
March 2020
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